A Business Planning Software that Educates

Today, there are more ways than ever for entrepreneurs to secure financing to make their business dreams a reality. Whether that funding is used to help a business break into a new geographic market, secure talented team members essential for the business’s continued success, or even acquire a company’s first customer, there is no shortage of options at the fingertips of today’s founders.

Starting a business is an exciting and challenging time for both new and seasoned entrepreneurs. Often, one of the biggest challenges is making the jump from the idea or concept of the business, to the many actionable items needed to get the business up and running.

Securing funding is one of the most significant challenges a startup founder faces. Navigating the myriad of available funding sources can be overwhelming, but understanding the distinct advantages and drawbacks of each can help you make informed decisions that align with your business goals. Here, we explore six common funding sources from a startup founder’s perspective: angel investors, venture capital, government grants, small business loans, crowdfunding, and friends and family funding.

A pricing strategy is a defined plan that a business follows to set the prices of its products and services. A pricing strategy is essential for a business to meet its financial objectives, stay competitive, and extract value from the market.

Crafting an Ideal Customer Profile is a foundational step for new B2C businesses seeking success in today's dynamic market. By thoroughly examining demographics, interests, pain points, and price sensitivity, you can tailor your strategies to meet the specific needs of your ideal customers.

The world doesn’t operate within a silo and neither should you, so your decisions should be advised by what your competitors are doing in the market. This article will dive through the basics of competitive research and help equip you with the insights needed to navigate the market landscape and make informed decisions for your venture.

Business to Consumer fundamentals: Understand the difference between a Total Addressable Market and a Target Account List

Sales channels are the various pathways through which you sell your products or services, ranging from e-commerce platforms to brick-and-mortar stores. Choosing the right sales channels is crucial, as it directly impacts your reach, customer experience, and profitability, requiring a strategic approach that considers your product type, target audience, and competitor tactics.

A mission statement is more important than it may seem at first glance. Quickly stated, a mission statement is a concise declaration that speaks to the purpose and goals of a business

Core values are not just a list of words on a wall but are deeply ingrained in the company's DNA, influencing every aspect of its functioning. So how should you go about deciding your Company's values?